Full time
Year 1
Students are required to study the following compulsory modules.
- Introduction to Advertising (15 credits)
- Brand Management (15 credits)
- Creative Toolbox (15 credits)
- Digital Marketing 101 (15 credits)
- Financial Planning for Marketers (15 credits)
- Fundamentals of Marketing (15 credits)
- Introduction to Public Relations (15 credits)
- Personal and Professional Development
- The Sustainable and Ethical Marketer (15 credits)
Year 2
Students are required to study the following compulsory modules.
- Advertising in a Global Context (15 credits)
- Consumer Behaviour and Culture (15 credits)
- Creative Project (15 credits)
- Digital Advertising Campaigns (15 credits)
- Digital Customer Experience (15 credits)
- Social Listening (15 credits)
- Social Media and Planning (15 credits)
- Integrated Marketing Communications Management (15 credits)
Year 3
Students are required to study the following compulsory modules.
- Digital Innovation (15 credits)
- ESG in Practice (15 credits)
- Branding in Virtual Worlds (15 credits)
- Digital Marketing Strategy (15 credits)
- Marketing Data Analytics (15 credits)
Students are required to choose 45 credits from this list of options.
- Consultancy Project (30 credits)
- Advertising and Social Media Strategy (15 credits)
- Dissertation (30 credits)
- Sponsorship and Influence (15 credits)
Part time
Year 1
Students are required to study the following compulsory modules.
- Brand Management (15 credits)
- Creative Toolbox (15 credits)
- Fundamentals of Marketing (15 credits)
- Personal and Professional Development
- The Sustainable and Ethical Marketer (15 credits)
Year 2
Students are required to study the following compulsory modules.
- Foundations of Scholarship and Research Methods (15 credits)
- Introduction to Advertising (15 credits)
- Financial Planning for Marketers (15 credits)
- Introduction to Public Relations (15 credits)
Year 3
Students are required to study the following compulsory modules.
- Consumer Behaviour and Culture (15 credits)
- Creative Project (15 credits)
- Digital Advertising Campaigns (15 credits)
- Integrated Marketing Communications Management (15 credits)
Year 4
Students are required to study the following compulsory modules.
- Advertising in a Global Context (15 credits)
- Digital Customer Experience (15 credits)
- Social Listening (15 credits)
- Social Media and Planning (15 credits)
Year 5
Students are required to study the following compulsory modules.
- ESG in Practice (15 credits)
- Digital Marketing Strategy (15 credits)
- Marketing Data Analytics (15 credits)
Students are required to choose 15 credits from this list of options.
- Advertising and Social Media Strategy (15 credits)
- Sponsorship and Influence (15 credits)
Year 6
Students are required to study the following compulsory modules.
- Digital Innovation (15 credits)
- Branding in Virtual Worlds (15 credits)
Students are required to choose 30 credits from this list of options.
- Consultancy Project (30 credits)
- Dissertation (30 credits)
Sandwich
Year 1
Students are required to study the following compulsory modules.
- Introduction to Advertising (15 credits)
- Brand Management (15 credits)
- Creative Toolbox (15 credits)
- Digital Marketing 101 (15 credits)
- Financial Planning for Marketers (15 credits)
- Fundamentals of Marketing (15 credits)
- Introduction to Public Relations (15 credits)
- Personal and Professional Development
- The Sustainable and Ethical Marketer (15 credits)
Year 2
Students are required to study the following compulsory modules.
- Advertising in a Global Context (15 credits)
- Consumer Behaviour and Culture (15 credits)
- Creative Project (15 credits)
- Digital Advertising Campaigns (15 credits)
- Digital Customer Experience (15 credits)
- Social Listening (15 credits)
- Social Media and Planning (15 credits)
- Integrated Marketing Communications Management (15 credits)
Year 3
Students are required to study the following compulsory modules.
- Business Placement (One year) (30 credits)
- Work Placement (Business School)
Year 4
Students are required to study the following compulsory modules.
- Digital Innovation (15 credits)
- ESG in Practice (15 credits)
- Branding in Virtual Worlds (15 credits)
- Digital Marketing Strategy (15 credits)
- Marketing Data Analytics (15 credits)
Students are required to choose 45 credits from this list of options.
- Consultancy Project (30 credits)
- Advertising and Social Media Strategy (15 credits)
- Dissertation (30 credits)
- Sponsorship and Influence (15 credits)